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VirtuozoPress → Round table "How to attract customers"
Round table "How to attract customers"
Thursday, 22 July 2010 17:58
Took place at Istil company. The participants shared their experiences in attracting customers and shaping company's clientele. Andriy Mudrievsky, Regional Director for the Eastern Ukraine of the Austrian Airlines, defined a number of principal factors influencing company's clientele like company`s positive image, its social activity, loyalty programmes, special services and conditions for corporate customers as well as tailor-made approach to partners.

A representative of Avis stressed the importance of partnership programmes between companies - providers of different services (renting a car, insurance, hotel services etc.) in order to meet clients' needs. Concorde Capital's employees said it is necessary to focus on a product not a company in the course of advertising campaigns. In conclusion the participants agreed that the most important thing is to understand that the clients are of great value and to love them.

EBA, news.